US Market - overview
Netflix has invested in providing high-value content
14.8 billion hours streamed in the US
India and South Korea come top in terms of total hours watched per viewer
Our data shows that there is room for content diversity in the streaming landscape, which is good news both for platforms investing in original content and its marketing, and for external producers seeking distribution channels. The variety of original and licensed content broadens the spectrum of choice for the audience. Ultimately, viewers vote in the popularity contest and choose the winners. Consequently, the entertainment industry can make decisions informed by viewership trends based on audience data.
Mikołaj Piotrowski, VP, Global Marketing and Communications at PlumResearch
Global Communications and Marketing Manager at PlumResearch