October 23 – The third quarter (Q3) of Netflix content rankings in the U.S. has brought with it a fresh wind of change, much like the adventurous spirit of the new chart-topper, One Piece (2023), S1. Unlike the previous quarter, where Queen Charlotte: A Bridgerton Story reigned supreme, this quarter witnessed the rise of new champions. Notably, Suits, with its classic appeal, has remarkably secured multiple spots in the top 10. [ENG]
The top 10 titles on Netflix (July - September), based on total hours watched (THW)
One Piece Charts a new course in Netflix rankings in Q3
The resurgence of Suits is a phenomenon worth noting, with the series claiming an unprecedented six spots in the top 10. This legal drama's timeless allure seems to continue winning over audiences, years after its original release.
Despite its late premiere in the quarter, The Witcher, S3 made a significant impact, amassing a considerable viewership. Its performance is indicative of the series' consistent popularity and the anticipation built prior to the release.
Interestingly, 7 out of the 10 titles were released more than 90 days ago, including all seasons of Suits and The Witcher, S3. This trend highlights the enduring appeal of these shows, which continue to engage viewers well beyond the original release dates. The data indicates a strong viewer preference for narratives with complex characters and intricate world-building, irrespective of the genre. Both One Piece and Suits represent this trend, appealing to a sense of adventure and intellectual intrigue, respectively.
Magdalena Sosna, Global Communications and Marketing Manager at PlumResearch.
Q3 Netflix completion rate analysis
Among the new series, One Piece achieved a seven-day completion rate of 36.5%, and The Lincoln Lawyer, S2 with 57.1%. The remaining series in the top ten did not premiere in the third quarter of 2023.
Although TV shows are the backbone of Netflix, their success is not always dictated by novelty. An example is Suits, a cult series that continues to enjoy high popularity despite not being a new production.
The situation looks different when we look at movies. Due to their shorter form, movies often attract viewers for a shorter period of time. Among the top 10 films, as many as eight had a significant completion rate within the first seven days.
-Total Hours Watched [THW/Metric]: is the total time, in hours, that the given piece of content was viewed by all profiles consuming content.
-Completion Rate[CR/Metric]: CR is the percentage of unique viewers who watched the entire film in full (i.e., at least 70% of the total duration of the film) to all unique viewers (UV) who started watching the film (considering only those who watched at least 2 minutes of the film) in a given time period (7D, 28D, 90D).
About PlumResearch specializes in precise and granular audience measurement of streaming platforms and FAST channels. It has the world's largest online audience panels and provides its clients with insights from over 77 markets worldwide.
Through Showlabs, the proprietary platform created by PlumResearch - the company's clients can find out how shows and movies perform worldwide and track what contributes to their success. Showlabs provides clients with accurate data, in-depth insights, and a reliable customer support team.
Junior Marketing and Communications Specialist at PlumResearch